Over the years in my work as a product manager for mobile user applications, I have spent a fair amount of time thinking about what I would wish of an ideal mobile consumer interface. These is the effort of summarizing these thoughts.
A mobile consumer's needs, first and foremost, are limited in scope, concentrated on a few dominant needs and more concrete than those of the person sitting at a desktop PC.
Limited to consumption
The mobile consumer has needs that are consumption-oriented, hardly investment-oriented. Any long-term capital-intensive investment - such as buying a PC, a car or a house - a consumer will do extensive research, using a full blown PC.
The mobile consumer has needs that are consumption-oriented, hardly investment-oriented. Any long-term capital-intensive investment - such as buying a PC, a car or a house - a consumer will do extensive research, using a full blown PC.
A few dominant needs
The large part of mobile consumption decisions can be categorized as Maslows basic (physiological) needs: food, drink and a place to sleep. Other strong needs are in the upper realms of needs, such as mobilty, leisure and entertainment. In any case, a limted number of very specific needs cover a large part of what a mobile consumer needs.
Concrete
Mobile needs mostly demand immediate satisfaction. The consumer has already made the decision to purchase and merely wants a choice of options.
Mobile needs mostly demand immediate satisfaction. The consumer has already made the decision to purchase and merely wants a choice of options.
In addition, the personal mobile devices is not just personal, but truly private - there are no "shared" mobile phones. This is in contrast to the "personal" computer, which is oftentimes shared within a family or simply is the property of an employer.
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