Following on the first explorative post on this topic, some thoughts about the game changes the iphone is ushering in...
Enter the iPhone
The iPhone has popularized three distinct game-changers:
- a distinct mobile user experience metaphor - the candybox in it's purest form
- a "candy-shop" - the App Store - that offers unlimited varietes of quality candy
- an application architecture that frees online applications from the browser, giving them access to powerful device functions.
What changes for the Oracle
Google utilizes the underlying application architecture of the iPhone for their implementation of Voice Search: start the Google App, lift the iPhone to your mouth and tell Google what you are searching for. Google algorithms - executed in the cloud - will attempt to understand your spoken search query and deliver relevant results.
While innovating on input methods, the Google search results interface remains true to it's original minimalistic design: generic, thus befitting academic research as well as local search results.
What changes for the Candybox
First of all, applications have a uniquely effective distribution system. Users discover offerings through the App Store. Among these are games, communication tools and many other categories. Not least among these are local search applications - applications ranging from Yelp and Yellow Pages over HotSpot Finders and Urban Spoon to Cityguides and Nightlife apps.
The strongest benefit of an application are superior user experience and presence.
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