
A question has kept me busy thinking over the weekend: What kind of interface will dominate our mobile experience? What will provide the best access to the world of online information?
In the mobile world, I see two distinct metaphors for accessing the richness of online services: the oracle and the candybox.
The Oracle: since the beginning of time, human beings have craved for a unique and universal source of answers to their questions. In ancient Greece, the Oracle of Delphi became the epitome of such a force.
In present times, Google has become the symbol for universal and powerful access to the vast sea of internet offerings. Enter what you want and trust Google to deliver relevant results.
The Candybox: a candybox contains a select choice of quality offerings that satisfy refined needs within a specific context (consuming desserts).
In present times, modern smartphone interfaces offer a selection of high-quality functions that address the mobile consumer's information- and communication-needs. Visit the App Store and be sure to find an application that delivers what you want.

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